Story Summary
The NHL has entered a six-month process with the Friedkin family to evaluate the feasibility of expansion in either city. Commissioner Gary Bettman said the prospective investment would be about $3.5 billion, including the expansion fee and the cost of a new arena.
Pagnotta said Atlanta remains on the league’s radar, though Bill Daly has described reports of imminent progress there as premature. He also suggested the NHL could eventually reach 36 teams and said the Board of Governors would receive an update on potential expansion markets at its meeting in two weeks.
Key Facts
- Dave Pagnotta of The Fourth Period identified Houston and Austin, Texas, as the leading options for a potential 33rd NHL franchise.
- The NHL has entered a six-month process with the Friedkin family to evaluate the feasibility of expansion in Houston or Austin; the prospective investment has been put at about $3.5 billion, including an expansion fee and a new arena.
- Pagnotta said the Board of Governors meetings are in two weeks and that there will be an update on the status of the potential expansion markets and outside interest.
- Pagnotta noted the Mayor of Houston publicly said the city is ready to help secure an NHL club and had complimented Austin while arguing Houston is the right location.
- Pagnotta reported that Atlanta’s entertainment district and arena project are progressing and that they expect to break ground on the whole development later this year.
- Pagnotta listed other markets that have shown interest in the NHL recently, including a potential return to Arizona, New Orleans, San Diego and Iowa.
- Pagnotta suggested the league could reach 36 teams ‘probably within the next 10 years’ and speculated that Team 33 might begin play in the 2029-30 or 2030-31 season.
IHM Discussion
Pagnotta’s comments place Texas at the centre of the expansion conversation, but the NHL’s formal position is that it is evaluating the feasibility of a Houston or Austin franchise with the Friedkin family. The potential investment is about $3.5 billion and includes both an expansion fee and the cost of a new arena.
Atlanta remains part of the wider discussion, but Pagnotta relayed Bill Daly’s caution that reports of imminent progress are premature. The proposed entertainment district and arena project therefore matter to Atlanta’s longer-term prospects without establishing it as the next market in line.
Pagnotta also raised the possibility of the NHL reaching 36 teams within about a decade. That remains projection rather than a league decision, and any further growth would depend on the progress of the Texas evaluation and other prospective markets.
Why It Matters
The prospective $3.5 billion investment illustrates the scale now attached to a potential NHL expansion project, combining the expansion fee with the cost of a new arena. The ongoing feasibility process means the outcome remains unsettled.
A 33rd team, and any later move towards 34 to 36 clubs, would eventually affect scheduling, divisional alignment, expansion mechanisms and the demand for NHL-ready depth. For now, Houston and Austin are the markets under formal evaluation, while Atlanta and other cities remain part of the broader conversation.
IHM Market Outlook
The central market signal is the scale of the prospective investment: about $3.5 billion, including an expansion fee and a new arena. The NHL is evaluating feasibility with the Friedkin family in Houston or Austin, so neither location has been selected.
Atlanta’s proposed entertainment district and arena project remains relevant to its future prospects, but Daly’s caution means it should not be treated as an imminent expansion decision. Pagnotta’s mention of Arizona, New Orleans, San Diego and Iowa underlines the breadth of interest, not a confirmed list of active bids.
Mini Q&A
Is the 33rd NHL team confirmed and where will it be located?
No. The NHL is conducting a six-month feasibility evaluation with the Friedkin family for a potential franchise in Houston or Austin. Neither city has been selected.
What is the $3.5 billion figure cited in the report?
The NHL has put the Friedkin family’s prospective investment at about $3.5 billion, including an expansion fee and the cost of a new arena. The NHL has not publicly provided a further breakdown.
Is Atlanta getting a team next?
Atlanta is on the NHL’s radar, but Daly has said reports of imminent progress are premature. Pagnotta said the city’s entertainment district and arena development is expected to break ground later this year.
Could the NHL reach 36 teams?
Pagnotta suggested the league could reach 36 teams, ” probably within the next 10 years,” but framed that as a projection rather than a confirmed plan.
When will the league provide an update?
Pagnotta said the Board of Governors meetings are in two weeks and that the governors will receive an update on potential expansion markets and outside interest at that meeting.
Coach Mark Comment
Expansion can alter the depth available across the league, particularly when clubs prepare for an expansion draft and compete for NHL-ready prospects. If the NHL adds teams over time, organisations with strong development pipelines and dependable depth will be better placed to manage the resulting roster movement.
What Comes Next
The NHL’s feasibility process with the Friedkin family is scheduled to run for six months. Pagnotta said the Board of Governors would also receive an update on potential expansion markets and outside interest at its meeting in two weeks. He added that Atlanta’s entertainment district and arena development is expected to break ground later this year.
IHM Final View
Texas is the NHL’s active expansion file, with Houston and Austin under a six-month feasibility evaluation involving the Friedkin family. The prospective investment has been put at about $3.5 billion, including an expansion fee and a new arena, but no location or 33rd franchise has been confirmed.
Atlanta remains a longer-term possibility rather than an imminent decision. Talk of 34 to 36 teams is still projection, with the feasibility process and the next Board of Governors update providing the clearest near-term markers.