Story Summary
Frisk Asker have launched a community-focused partnership with Ahlsell that will direct part of the value generated when club-network businesses buy from the company into Frisk Asker Samfunnsprosjekter. Nicklas Stenman of Ahlsell said the model is intended to create value within the network while returning something to the local community.
The arrangement began strongly during the partners’ annual network trip in August and is already under way. For Frisk Asker, it creates a funding route tied to activity within its existing commercial network rather than a conventional one-off contribution. The money raised will support the club’s community work for people who are outside established communities, with inclusion, meeting places and a sense of belonging among its stated aims.
Key Facts
- Ahlsell, represented by Nicklas Stenman, has become a contributor to Frisk Asker Samfunnsprosjekter.
- When businesses in Frisk Asker’s partner network purchase from Ahlsell, part of the value will be directed back to the club’s community projects.
- The partnership made a strong start during the partners’ annual network trip in August.
- Funds from the arrangement will support work designed to help people outside established communities find inclusion and belonging.
- Thea Loktu, Frisk Asker’s community-responsibility manager, said every purchase helps build support for people who need an additional opportunity.
IHM Discussion
The significance of this agreement lies in its structure. Frisk Asker’s partner network already brings companies together to build relationships and do business, and the Ahlsell model adds a social return to those ordinary commercial exchanges. Rather than separating business activity from community work, the partnership connects the two.
Stenman described the purchases as more than a traditional customer relationship because they allow partners to contribute collectively. Loktu said the initiative shows how a club network can create value beyond commerce, particularly when many smaller and larger contributions are combined. The stated objective is not simply to raise money, but to use the proceeds to lower barriers, create places for people to meet and offer more people a route into activity and community.
Why It Matters
Hockey clubs can carry influence beyond the ice through the networks built around them. This partnership gives Frisk Asker a repeatable way to turn partner spending into support for community activity, while allowing participating businesses to contribute through transactions they would already make.
For the club’s community projects, the model links financial support to sustained engagement across the partner network. Its effect will depend on businesses continuing to use the arrangement, but the mechanism means each eligible purchase contributes to the wider inclusion work identified by Frisk Asker.
Mini Q&A
How does the Frisk Asker and Ahlsell partnership work?
A portion of the value generated when businesses in Frisk Asker’s partner network buy from Ahlsell is returned to Frisk Asker Samfunnsprosjekter.
What will the funds support?
The funds will be used for Frisk Asker’s community work, including efforts to lower barriers, create meeting places and help people find belonging through activity and community.
Who spoke for the two organisations?
Nicklas Stenman spoke for Ahlsell, while Thea Loktu spoke as Frisk Asker’s community-responsibility manager.
IHM Final View
Frisk Asker and Ahlsell have put a practical community mechanism around the club’s business network. The arrangement is already active, and its purpose is clear: use partner purchases to strengthen projects that create access, connection and belonging for people who may otherwise be left outside the community.