Story Summary
Quality Hotel Prinsen has extended and expanded its partnership with Nidaros Hockey, reinforcing a relationship that has been in place since the club’s beginning in 2014. The Trondheim hotel said its increased commitment reflects confidence in the people around Nidaros, the direction set by the club and the value created through its partner network.
Vidar Fjerdrumsmoen of Quality Hotel Prinsen described the link as more than a matter of branding on a shirt or around the rink. He said Nidaros brings energy, pride and togetherness to the city, while meetings around matches, during intervals and at networking events have produced business connections beyond hockey.
Nidaros Hockey sales and marketing manager Daniel Björnberg called Quality Hotel Prinsen a loyal and valuable partner, praising its long-term engagement and contribution to the club’s development and partner experiences.
Key Facts
- Quality Hotel Prinsen has extended and expanded its partnership with Nidaros Hockey.
- The hotel has been involved with Nidaros Hockey since the club’s start in 2014.
- Vidar Fjerdrumsmoen said the hotel’s decision was driven by belief in the club, the people running it and its chosen direction.
- Fjerdrumsmoen said the relationship has created business opportunities through informal meetings at networking events, before games and during intervals.
- Quality Hotel Prinsen said it values Nidaros Hockey’s grounded approach, prudent financial management and long-term plans.
- Nidaros Hockey sales and marketing manager Daniel Björnberg described the hotel as a loyal and valuable partner with a positive role in the club’s development.
IHM Discussion
This is a commercial renewal with a clear emphasis on substance rather than simple visibility. Quality Hotel Prinsen has tied its enlarged commitment to the way Nidaros Hockey is run, specifically citing long-term planning and prudent financial management. That is a meaningful endorsement because it presents the club’s partner network as a working business community, not merely a collection of sponsors.
Fjerdrumsmoen’s comments also place the rink at the centre of the relationship. The atmosphere in the arena matters, but so do the conversations it creates before puck drop, in the intervals and at organised gatherings. The hotel’s view is that those encounters have led to cooperation outside hockey, giving the partnership a practical value alongside its public profile.
For Nidaros, Björnberg’s response underlines the importance of continuity. He credited the hotel’s long-term engagement and quality, while framing the relationship as part of the club’s effort to develop and provide positive experiences for its partners.
Why It Matters
A larger commitment from an established partner gives Nidaros Hockey another visible sign of confidence in its off-ice direction.
The partnership also connects Nidaros to a central Trondheim venue with 122 hotel rooms, event facilities and 14 renovated meeting rooms. Quality Hotel Prinsen can host groups ranging from 10 to 400 people, which fits its stated role as a year-round meeting place for the club’s business community.
Mini Q&A
What has Quality Hotel Prinsen agreed with Nidaros Hockey?
Quality Hotel Prinsen has extended its partnership with Nidaros Hockey and increased the scale of its commitment.
How long has the hotel supported Nidaros Hockey?
The hotel has been involved with Nidaros Hockey since the club began in 2014.
Why did Quality Hotel Prinsen expand the partnership?
Vidar Fjerdrumsmoen said the hotel has confidence in the club, its people, its long-term direction and the value of its partner network.
IHM Final View
Quality Hotel Prinsen’s renewed and enlarged agreement is a vote of confidence in the wider Nidaros Hockey project. The relationship has lasted from the club’s earliest days, and both sides are presenting its next phase as a continuation of a partnership built on local connection, business activity and trust in the club’s direction.