Story Summary
Enably has ended its co-operation with the Björklöven supporters’ association Green Devils after supporters sang and chanted during a tribute ceremony for Henrik Zetterberg. The company had usually made its premises available to the group, but co-owner Ulf Söderlund said the behaviour was incompatible with Enably’s values on respect.
The incident drew criticism from former player Staffan Kronwall and from Björklöven coach Magnus Bogren. Bogren said supporters should back their team during games but remain quiet and show respect during tribute ceremonies.
Key Facts
- Enably has ended its arrangement to make its premises available to the Green Devils supporters’ association.
- The decision followed chanting and singing by visiting Björklöven supporters during Henrik Zetterberg’s tribute ceremony.
- Enably co-owner Ulf Söderlund said the conduct was incompatible with the company’s values on respect.
- Björklöven coach Magnus Bogren said tribute ceremonies should be met with silence and respect.
- Staffan Kronwall publicly condemned the supporters who sang during Zetterberg’s speech.
- Söderlund said he had previously seen Björklöven supporters behave close to the boundary of acceptable conduct, including abuse directed at a mother and daughter wearing an unspecified team shirt.
IHM Discussion
This is a consequence beyond the rink for a supporters’ group. Enably’s decision is not a sporting sanction, but it removes a practical arrangement that Green Devils had used and places the focus on standards of conduct around major hockey occasions.
Bogren’s response matters because he criticised his own club’s travelling support rather than treating the episode as ordinary partisan behaviour. His distinction was clear: vocal backing belongs in the competitive setting, while a ceremony honouring an individual demands a different level of restraint.
Why It Matters
Tribute ceremonies are among the moments when club rivalries are expected to give way to shared respect for the game and its figures.
For Björklöven, the episode has also created an uncomfortable public issue after the coach’s criticism of the group. The central point is not whether supporters should be passionate, but how that passion is expressed during an occasion intended to honour Henrik Zetterberg.
Mini Q&A
Why has Enably ended its co-operation with Green Devils?
Enably said the singing and chanting during Henrik Zetterberg’s tribute ceremony conflicted with its values on respect.
What did Magnus Bogren say about the incident?
The Björklöven coach said fans should support their team during games but be quiet and respectful during tribute ceremonies.
What changes immediately for Green Devils?
The supporters’ association can no longer use Enably’s premises and must find another place.
Coach Mark Comment
Supporters can provide energy and identity, but players and coaches also understand the importance of reading the occasion. A tribute ceremony is not a tactical contest between fanbases; it is a pause in the sporting rivalry. Bogren’s comments set a straightforward behavioural standard for his own support: make noise for the team in play, then allow an honouring moment to stand on its own.
What Comes Next
Green Devils will need to find another place to use after Enably’s decision to end the arrangement. The immediate question is whether the supporters’ association addresses the criticism surrounding the tribute ceremony.
IHM Final View
The key development is Enably’s decision to sever its practical link with Green Devils. The company has framed that choice around respect, while Björklöven’s coach has made clear that support for the team should not override the basic etiquette of a tribute ceremony.