Story Summary
Nidaros Hockey used a business-network breakfast at Ferstad Gård in Trondheim to present “Same Dream”, a new initiative intended to establish an elite women’s hockey team in the city for the 2027-28 season.
Project manager Bea Storesund introduced the plan to more than 60 participants from the club’s partner network at the gathering on Tuesday 20 October. Nidaros described the ambition as creating a complete and secure route towards top-level hockey for girls in the Trøndelag region, rather than a women’s senior side alone.
The club said girls from the region should not have to move away at the age of 16 to pursue their hockey ambitions. SpareBank1 SMN has already joined the project as a supporter, while Nidaros invited further backing from its partner network.
The event also featured a presentation from Roger Harli, team manager at the Norwegian Ice Hockey Federation, on the work behind Norway’s World Championship success.
Key Facts
- Nidaros Hockey and Ferstad Gård hosted a B2B breakfast attended by more than 60 members of the club’s partner network on Tuesday 20 October.
- Bea Storesund presented Nidaros Hockey’s “Same Dream” initiative to establish an elite women’s team in Trondheim for the 2027-28 season.
- Nidaros Hockey said the project aims to create a complete and secure pathway towards top-level hockey for girls in the Trøndelag region.
- The club stated that girls in the region should not need to leave home at the age of 16 to pursue their hockey ambitions.
- SpareBank1 SMN has already joined the women’s hockey initiative as a supporter.
- Roger Harli, team manager at the Norwegian Ice Hockey Federation, spoke about the planning and teamwork behind Norway’s World Championship success.
IHM Discussion
The breakfast was primarily a chance for Nidaros Hockey’s commercial partners to meet, exchange ideas and consider shared opportunities, but the “Same Dream” presentation gave the morning a clear hockey purpose. By placing the women’s programme in front of businesses already connected to the club, Nidaros linked its sporting ambition to the relationships needed to support it over time.
The proposal is framed around continuity. Nidaros is not only targeting a place for a future elite side; it is setting out an ambition for a local route that allows young players to remain in the region while pursuing high-performance hockey. That makes the planned 2027-28 start a meaningful marker, while the wider work will be in building the structure around it.
The event at Ferstad Gård also underlined the club’s use of its partner network beyond conventional sponsorship. Businesses were given time to introduce themselves, discuss value creation and hear directly about a prospective new part of Nidaros Hockey’s sporting activity.
Why It Matters
A women’s elite team in Trondheim would give Nidaros Hockey a significant new sporting project and offer a stated local destination for ambitious girls in the Trøndelag region. The club’s emphasis on players who currently may have to leave at 16 identifies the retention challenge the initiative is intended to address.
The early involvement of SpareBank1 SMN gives the project a named supporter as Nidaros seeks to broaden backing through its existing network. For the club, turning the stated ambition into a 2027-28 launch will require that support to develop alongside the proposed player pathway and team structure.
Mini Q&A
What is Nidaros Hockey’s “Same Dream” initiative?
It is Nidaros Hockey’s plan to establish an elite women’s team in Trondheim for the 2027-28 season while building a secure pathway towards top-level hockey for girls in the region.
Why has Nidaros Hockey highlighted players leaving at 16?
The club said girls from the Trøndelag region should not have to move away at that age to continue pursuing their hockey ambitions.
Who is already supporting the project?
SpareBank1 SMN has already joined the initiative as a supporter.
Coach Mark Comment
The line about girls leaving the region at 16 gives this project its real weight. At that age, a player is still learning how to handle tougher training, stronger opponents and the ordinary demands of growing up. Being able to chase higher-level hockey without immediately losing her local support network can make that stage less disruptive.
Nidaros have put a date on the ambition, but the valuable part is the route they want to build around the eventual team. A senior badge on its own does not solve much. Young players need to see that the next step is nearby, credible and worth working towards. “Same Dream” has identified that gap plainly; the work now is making the pathway visible long before 2027-28 arrives.
What Comes Next
Nidaros Hockey has said further information on the “Same Dream” initiative will be released soon. The club’s stated target is for an elite women’s team to begin in the 2027-28 season.
IHM Final View
Nidaros Hockey’s presentation moved the conversation beyond a networking breakfast and placed a defined women’s hockey ambition before its commercial community. The target is still ahead, but the club has set out both the proposed 2027-28 start and the broader aim of keeping talented girls in the region as they pursue the game.