Story Summary
Rungsted Seier Capital’s home venue has been renamed HeatSave Arena, replacing the former Concordium Arena name.
The Metal Ligaen club have introduced HeatSave as their new arena partner in an agreement that places the company’s name on the building used for home matches, partner events and other club activities. The arrangement is presented as extending beyond venue branding, with both parties setting out plans for HeatSave to take an active role in the club’s business network and wider community around the team.
HeatSave director Claus Rønnow said the company sees potential in what Rungsted Seier Capital represent both on and off the ice. He described the partnership as an opportunity to become more involved with the club and its established network of partners.
Key Facts
- Rungsted Seier Capital’s home venue is now called HeatSave Arena.
- The new name replaces Concordium Arena.
- HeatSave has become Rungsted Seier Capital’s arena partner.
- The venue will host the club’s home matches, partner events and other activities under the HeatSave Arena name.
- Claus Rønnow, director of HeatSave, said the company wants to be an active part of the club and its partner network.
- Robert Gertsen, director of Rungsted Seier Capital, described the arrangement as a major commercial agreement for the club.
- HeatSave is set to take part in the club’s networking activities, events and matches.
IHM Discussion
Arena naming agreements are highly visible commercial arrangements because they connect a partner not only to the building itself, but to the recurring rhythm of a hockey club’s life. At Rungsted Seier Capital, the HeatSave name will be present when supporters arrive for home games and when businesses gather through the club’s partner activities.
HeatSave’s stated aim is to meet other businesses, exchange experience and pursue new connections through the club’s network. That makes the agreement a platform for regular engagement around Rungsted Seier Capital rather than a passive branding placement.
For the club, the change from Concordium Arena to HeatSave Arena gives its commercial environment a new focal point. Gertsen’s comments frame the deal as a sign of confidence in the organisation’s work, while HeatSave has said it wants to contribute to the community already built around the team.
Neither the financial terms nor the length of the agreement have been specified. The immediate confirmed change is the venue identity: Rungsted Seier Capital will play its home matches at HeatSave Arena.
Why It Matters
The arena name is one of the most consistently seen elements of a club’s commercial identity. It appears around every home fixture and also provides the setting for the business events that form part of Rungsted Seier Capital’s partner-network activity.
This agreement therefore links HeatSave to both the sporting and commercial sides of the club. Its stated participation in networking events, activities and matches means the partnership is intended to operate across the club calendar, not solely through the new name above the venue.
Mini Q&A
What is Rungsted Seier Capital’s arena now called?
The club’s home venue is now called HeatSave Arena.
What name has HeatSave Arena replaced?
HeatSave Arena replaces the former Concordium Arena name.
What does HeatSave’s agreement with Rungsted Seier Capital involve?
HeatSave is the club’s new arena partner and is set to participate in its networking activities, events and matches.
IHM Final View
HeatSave Arena is the new public identity of Rungsted Seier Capital’s home venue. The change replaces Concordium Arena and formalises HeatSave’s expanded role as arena partner, with the company also joining the club’s network and event activity. It is a commercial development centred on visibility, relationships and a continuing presence around the team’s home environment.