Story Summary
Oliver Bergauer has outlined his plans to rebuild structures and strengthen supporter relations at Villacher SV. Since taking over as managing director, Bergauer has focused on clearer processes, more professional operations and improved communication with both the team and fans.
He described the scale of the task he inherited in stark terms, comparing the club’s condition to “a sick body in intensive care”, while adding that he has already seen small daily signs of progress. Bergauer has also pointed to HC Pustertal as an example for the direction he wants VSV to follow.
The club has assembled a new administrative group after almost all employees under the previous leadership resigned. Changes are also being made to match-night service, including lower prices and the removal of the cup deposit, while fan-club members are due to be invited to talks aimed at rebuilding trust.
Key Facts
- Oliver Bergauer is Villacher SV’s managing director and has prioritised clearer structures, professional processes and stronger communication with the team and supporters.
- Bergauer said almost all employees from VSV’s previous leadership had resigned before he assembled a new team.
- VSV has appointed a controller, a commercial manager and a person responsible for ticketing and the fan shop, with a back-office assistant also planned.
- Head coaches Pierre Allard and Marco Pewal will meet Bergauer every Tuesday to review the preceding weekend.
- Bergauer said the coaches had restored a VSV identity to the team and expressed satisfaction with its sporting development.
- VSV has removed the cup deposit and reduced prices as part of changes to its arena catering offer.
- A new catering concept is in a testing phase at VSV.
- Members of VSV fan clubs are to be invited to discussions intended to establish a sound basis of trust.
IHM Discussion
Bergauer’s message is that the VSV reset extends well beyond the playing surface. His early emphasis has been on making the club workable day to day: rebuilding an administrative structure, setting clearer responsibilities and creating regular lines of accountability around the hockey operation.
The Tuesday meetings with Pierre Allard and Marco Pewal stand out because they establish a fixed review point after each weekend. Bergauer has said he wants to lead clearly while retaining appropriate distance from the squad, and the format gives the coaches a routine forum to assess developments without blurring their responsibility for the team.
His comments also connect off-ice standards with the public experience. Cheaper prices, an end to the cup deposit and a catering trial are tangible adjustments rather than broad promises. Inviting fan-club representatives into discussion is another practical step, particularly as Bergauer has acknowledged the commitment supporters have shown during difficult periods.
Why It Matters
For a club seeking greater stability, the operational work described by Bergauer is as important as any single hockey decision. A controller, commercial leadership and dedicated ticketing and fan-shop responsibility create defined areas of ownership after substantial staff turnover.
The supporter measures matter because match-going fans encounter the club through ticketing, service, pricing and communication as well as results. Bergauer’s programme places those areas alongside the weekly sporting review, presenting VSV’s recovery as an organisation-wide task.
Mini Q&A
What changes has Oliver Bergauer made to VSV’s administration?
He has assembled a new team including a controller, a commercial manager and a ticketing and fan-shop lead, with a back-office assistant planned.
How will VSV review its sporting progress?
Bergauer will meet coaches Pierre Allard and Marco Pewal every Tuesday to review the previous weekend.
What has changed for VSV supporters at the arena?
The club has removed the cup deposit, lowered prices and is testing a new catering concept.
How does VSV plan to engage fan clubs?
Fan-club members are due to be invited to talks intended to rebuild a solid basis of trust.
Coach Mark Comment
The weekly review structure should give VSV a more consistent platform for turning weekend observations into clear follow-up work. The important coaching balance is that regular scrutiny must support the staff’s preparation and problem-solving rather than become reactive interference. Bergauer’s stated intention to keep distance from the squad recognises that distinction.
What Comes Next
VSV’s new catering concept remains in its testing phase, while fan-club members are due to receive invitations for discussions with the club. Bergauer, Pierre Allard and Marco Pewal are also set to continue their Tuesday reviews of the previous weekend.
IHM Final View
Bergauer has set out a broad but concrete agenda at VSV: rebuild the office, maintain regular sporting accountability and make the arena experience more responsive to supporters. The immediate changes are modest in scale, yet they show an attempt to restore order and trust through visible day-to-day improvements.