Story Summary
HC Sparta Praha have unveiled three new match jerseys designed to connect different chapters of the club’s history with the present day. The set comprises a black variant referencing the old Štvanice era, a white jersey dominated by a red “S” on the chest, and a traditional red jersey. The launch followed a presentation attended by the full squad and invited guests, who watched a performance by theatre company Cirk La Putyka starring Matyáš Novák. The reveal came after Sparta averaged 13,255 spectators at home games in the O2 arena last season, a figure described as the independent Extraliga record since 1993 for the fourth consecutive year. Jakub Dlouhý, the Sparta board member responsible for marketing and commercial matters, said the club wanted gradually to fill the more than 3,000 remaining seats. Coach Patrik Augusta and forward Michal Řepík both praised the performance, with Řepík highlighting the performers’ teamwork.
Key Facts
- HC Sparta Praha introduced three new jerseys: a black variant referencing old Štvanice, a white jersey featuring a prominent red “S” on the chest, and a traditional red kit.
- The new jerseys were presented after a performance by theatre company Cirk La Putyka starring Matyáš Novák.
- Matyáš Novák is described as a seven-time national champion in trampoline who now devotes himself to the javelin throw.
- The presentation involved the complete team and invited guests.
- Last season Sparta averaged 13,255 spectators at home games in the O2 arena.
- Sparta’s average of 13,255 is described as the independent Extraliga record (since 1993) for the fourth consecutive season.
- Jakub Dlouhý, a member of Sparta’s board responsible for marketing and commercial matters, commented on the club’s attendance and aims to fill the remaining more-than-three-thousand seats in the O2 arena.
- Coach Patrik Augusta attended the performance, said he had seen it twice and had spoken with Rosťa Novák, Matyáš’s father, and described the show as powerful and emotionally affecting.
- Forward Michal Řepík praised the performers and said the team could take something from their display of teamwork and strength.
IHM Discussion
Sparta’s jersey launch is deliberately retrospective and symbolic, with three designs linking the club’s history to its present identity. The black jersey nods to the Štvanice era, the white design features the iconic red “S”, and the red jersey retains a colour long associated with Sparta. Presenting the jerseys after a cultural performance gave the event a broader setting for the players and invited guests. The attendance figure provides a clear measure of the club’s support: Sparta averaged 13,255 at the O2 arena last season, an independent Extraliga record for the fourth consecutive year. Dlouhý’s comments also make clear that the club wants to build on that level of demand by gradually filling the remaining seats.
Why It Matters
By tying new designs to specific historical references, Sparta keeps long-term fans engaged while offering contemporary choices for newer supporters. The attendance figure – cited as an independent Extraliga record for the fourth consecutive season – underlines the club’s capacity to attract large crowds in the O2 arena, a resource that influences revenue, sponsor value and home-ice atmosphere. The club’s stated intention to fill the remaining seats suggests continued commercial focus on converting high average attendance into full-capacity fixtures.
Mini Q&A
What are the new Sparta jerseys and what do they reference?
Sparta introduced three jerseys: a black variant referencing the old Štvanice era, a white jersey dominated by a red “S” on the chest, and a traditional red kit.
How did Sparta present the new kits?
The club unveiled the jerseys after a performance by the theatre company Cirk La Putyka, which starred Matyáš Novák, with the full team and invited guests in attendance.
What attendance figure did Sparta report from last season?
Sparta averaged 13,255 spectators at home games in the O2 arena last season, which the club cites as the independent Extraliga record (since 1993) for the fourth consecutive year.
What did the club say about future attendance?
Jakub Dlouhý, the board member responsible for marketing and commercial matters, said Sparta is pleased with recent attendances but will not be satisfied and aims to gradually fill the more-than-three-thousand remaining seats in the O2 arena.
Who commented from the team about the presentation?
Coach Patrik Augusta praised the performance as powerful and emotionally affecting and said he had seen it twice and discussed it with Rosťa Novák. Forward Michal Řepík said the players could take lessons from the performers’ teamwork and strength.
Coach Mark Comment
The shared presentation gave the squad a chance to experience the club’s identity together rather than simply being shown a new jersey. Řepík’s reference to the performers’ teamwork is a useful reminder that collective standards can be recognised well beyond the rink.
IHM Final View
Sparta’s three-jersey reveal combines historical references with a presentation designed for the squad and invited guests.