Story Summary
Lukáš Sedlák, captain of Pardubice, took part in a Red Bull event linked to the newly established partnership with the Tipsport extraliga. Sedlák skated on the Pardubice ice while a Mini Cooper, driven by three-time Olympic medallist Eva Adamczyková, drifted around him; later, he flew with aerobatic pilot Martin Šonka and experienced almost 8G. Pardubice will be the first stop in a roadshow that will visit all 14 extraliga arenas during the season, featuring intermission electric-kart races for fans and an Oracle Red Bull Racing single-seater display.
Key Facts
- Lukáš Sedlák is the captain of Pardubice.
- Sedlák took part in a Red Bull activation that included a Mini Cooper drifting on the ice and an acrobatic flight.
- Snowboarder Eva Adamczyková, a three-time Olympic medallist, joined Sedlák on the Pardubice ice and drove the Mini Cooper around him.
- Sedlák later flew with aerobatic pilot Martin Šonka and experienced almost 8G of force.
- Sedlák described the experience as ” hustý” (intense) and said he was initially afraid but enjoyed it after a few runs.
- The activation is part of a newly established partnership between Red Bull and the Tipsport extraliga.
- The Pardubice stop will be the first in a series that will visit all 14 extraliga stadiums during the season.
- The series’ intermission format will turn the ice into a race track for two selected home fans to compete in specially adapted electric karts inspired by F1 cars.
- An Oracle Red Bull Racing single-seater will be present in the Pardubice arena for fans to view up close.
- Pardubice will host this activation during the derby between Dynamo and Hradec Králové on 16 September.
IHM Discussion
The Red Bull activation in Pardubice is an ornate example of how commercial partnerships can create spectacle around domestic hockey. By pairing an extraliga captain with high-profile athletes from other disciplines – a three-time Olympic medallist in snowboarding and a recognised aerobatic pilot – the activation generates visual drama that goes beyond the rink. The Mini Cooper drifting on ice is a highly unusual image in European arenas; Sedlák’s candid reaction, from apprehension to enjoyment, underlines the show’s intent to surprise both players and fans.
The near-8G aerobatic flight is another attention-grabbing element: it underlines the production’s emphasis on extreme sports experiences rather than purely on-ice activity.
Why It Matters
The initiative matters because it ties a major energy-drink brand to the Tipsport extraliga in a very visible way. By visiting every extraliga arena, the roadshow spreads that visibility league-wide rather than concentrating it in a single market.
Mini Q&A
Who took part in the Pardubice activation?
Pardubice captain Lukáš Sedlák took part alongside snowboarder Eva Adamczyková and aerobatic pilot Martin Šonka. Adamczyková joined him on the ice, while Šonka took Sedlák on an aerobatic flight.
What unusual stunts did Sedlák experience?
Sedlák skated while a Mini Cooper drifted around him on the ice and later flew in an acrobatic plane with Martin Šonka, where he experienced almost 8G.
How many extraliga players are involved in the Red Bull project?
Fourteen extraliga players met Red Bull athletes as part of the project.
When and where is the next public event in the series?
The Pardubice stop is scheduled to take place during the derby between Dynamo and Hradec Králové on 16 September; the roadshow will then visit all 14 extraliga stadiums during the season.
What Comes Next
Pardubice will be the first scheduled stop when the activation runs during the derby between Dynamo and Hradec Králové on 16 September. The roadshow will then visit all 14 extraliga stadiums over the course of the season. During intermissions at each stop, two selected home fans will race specially adapted electric karts on the ice, and an Oracle Red Bull Racing single-seater will be available for close viewing in the arena.
IHM Final View
The Pardubice event blends spectacle with fan engagement and signals a bold marketing push for the Tipsport extraliga. It will be worth watching whether the stadium activations sustain genuine fan excitement across 14 venues or remain one-off headline moments.